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| MASTERING
THE POWER OF STORY
Redefining Story,
Craft, Collaboration, & Success
in the Emerging Media and Brave New World
By Patrick A.
Horton, PhD ©
(Projected
Publishing - Winter 2010/11)
This unique and
paradigm shifting book is based on long-running live Story Coach -
Practical Magic presentations, workshops, and seminars with the
same intuitive yet powerful steps to story and storytelling for
writers, speakers, and ALL allied media professionals.
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Click
for PDF Excerpt from Introduction
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| It
similarly retains the practical additional focus of the live
events for other arenas of life, creativity, and commerce -
especially for those interested in the synergistic potentials in
converging story, media, and social entrepreneurship for effective
personal, organizational, and applied social change. Ultimately,
it speaks to all those who simply seek to find and express their
own true voice and/or make a difference and, in so doing, master
and take charge of their lives as stories-in-the-making in which
they can play an infinitely greater role as author and guide. |
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IDEAL
FOR: Actors | Agents & Managers |
Writers, Screenwriters, & Journalists
Narrative & Documentary Filmmakers | Producers, Directors,
& Development Execs
Media, Marketing, & Communications Professionals | Public
& Professional Speakers
Corporate Executives | Social Entrepreneurs & Change Agents of
all kinds
Potential Financiers & Investors | Everyday Heroes &
Public at Large
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Writers and all allied professionals throughout the
entertainment & media industries can develop stories to
capture and move audiences in ways many did not know were
possible - while enhancing the collaborative process from
concept to completion and successful release.
Studios, networks, and production companies can capture,
develop, and successfully market the best material possible
while drastically cutting investments on ineffective to
misguided story and project development - with far more
profitable and consistent results.
Speakers, consultants, and corporate planners can discover means
to develop missions with vision and visions with mission that
hit the ground running and draw in the most resistant players as
active creative participants.
Advertisers, PR, and marketing - communications
professionals can better integrate corporate/product missions,
branding, and product promotion/delivery for themselves and
their clients.
Teachers, clinicians, and change agents of all kinds can
discover a new language, tools, and authentic possibilities for
healing, creativity, and taking charge of change.
Individuals can shed ways of engaging the world that create
limitations or even prisons for them, and take charge of their
lives as stories -in-process
in which they are the key author and guide.
Book
Cover | Contents
| Excerpt from Introduction |
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"Patrick
Horton will get you to the best story you can tell!
For
film students and industry professionals alike, he is uncannily able
to cut through all the confusions and obstacles that plague
the rest of us struggling to tell stories in film.
I have seen
him work with people immobilized by projects for months and
years and set them on track within minutes. The epiphanies are
brought about with humor, gentleness, and ease.
All the
technical expertise in the world is for naught, without the
basis of a good story, powerfully told. And in this business, you
are not only selling your story, you are always selling
yourself. Patrick Horton gives you the tools to do all this in
a way that is original, fun and inspiring."
Gabrielle
Kelly,
Film Producer, Industry
Consultant,
Production Faculty LA Film School, UCLA Extension and others.
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