He routinely shows writers, filmmakers, executives, and change agents of all kinds ways to divine, express, and effectively market material they did not know they had in them, let alone that they could express and promote in such a powerful and moving voice. 

It is something else altogether to be able to
inhabit them and give them expression.

The Story Coach - Practical Magic presentations and services themselves begin with a focus on creative and commercial steps normally largely or completely skipped in other books and courses - not just to be studied or explained, but to be mastered in the doing of them. These crucial first steps and the transformational grounding they give are the generally missing sources of story and crucial bedrock of success upon which everything else rests - rarely hinted at let alone covered by most related books, courses, and industry paradigms. Fact, not hype.

With this foundation in place, we walk participants through a series of questions and steps that powerfully guide them to accessing and expressing their own stories in their own voice, with power, depth, and compelling vision to give vibrant and resonant birth to stories from the bottom up and characters from the inside out.  It looks like magic.  It redefines practical.  It raises the bar on success. 

Combine this with an effective exploration of how transformation shows up or fails to in real life, and how THAT shows up or fails to in story, and you have the most powerful and intuitive approach to story possible. Stories worth telling and well told are never solely about overcoming conflict and achieving some goal. They invariably are about achieving, resisting, or failing to achieve some sort of change. 

Writers, filmmakers, speakers - storytellers of all kinds - open up and great visions come into relief with a life and mythic power of their own. They reflect all the classic rules and structure of story because the latter cannot fail to show up when story is divined and executed well. They approach story in a common language that addresses the diverse needs and contributions of the many collaborators involved in any project from concept to completion. They show the way to converging the creative and commercial processes at their best to become one and the same.